Survey results Author By. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. The respondents (45%) have achieved greater brand awareness through the use of social media. Social Media, Social Life: Teens Reveal Their Experiences sheds light on teens' changing social media habits and why some kids are more deeply affected by -- and connected to -- their digital worlds. 11/12/20. In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. Cary, NC 27513 If that's not possible, place it at the footer of your website, blog or newsletter, or in the credits section. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018: When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers: Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent): Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018: Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type: Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. For this report, we surveyed over 1,700 marketers from businesses of all sizes. Surprisingly, our survey found the opposite: 65% of those surveyed receive fewer than five contacts via social media per day. 11/11/20. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. Understanding the habits of social media users can help inform your social media strategy. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. About YouGov At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. The most important reason for not using social media is an unwillingness to mix private and professional matters. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. By Susan Kostal. Social media is a tool that is becoming quite popular these days because of its user-friendly features. This could mean there’s more opportunity for brands to invest in advertising opportunities on TikTok as users with more buying power gravitate to the app. But the answer is certainly not a resounding yes. Nearly 1/4 of respondents have joined new groups on social media as a result of the pandemic, the majority of those joined in an effort to stay up-to-date on COVID-19 information. As a group, we have conducted a short survey asking participants to inform us of some of the basic questions regarding social media use and presence. Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience. Questions selected for new online panel. Those that have been turned off are reporting concerns over price gouging, ads for travel, and brands advertising the sale of personal protective equipment (PPE). Is your product one consumers are open to buying right now? Figure out what's working and what's not – don't be afraid to pivot and try something new! Explore the latest YouGov polling, survey results and articles about Social Media. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. A new study conducted by the Pew Research Center shows that the number of U.S. adults who claim to use certain social media platforms is largely unchanged since 2018, despite the controversies that have plagued those platforms over the past year. You can run surveys on Facebook, Twitter, Instagram, and more. No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. Questions selected for new online panel. Web survey powered by SurveyMonkey.com. Measure your results across all social networks. Phone: 919-653-2345, © Copyright 2007-2020 Ignite Social Media. Birmingham, MI 48009 Follow us on social media We regularly post updates on Facebook, LinkedIn and Twitter so you can instantly keep up to date with news, media highlights and survey results. Follow Kirk Petersen on Twitter share; tweet; post; email; print; Editors' pick Courtesy of Snapchat. Ready, set, measure. Hear the Voice of our Customers. Here’s the full breakdown: The majority of respondents in our survey work closely with a small number of colleagues in their marketing teams or act as the sole marketer at their company: Twenty-three percent of those who took the survey work at organizations in the marketing, PR, and advertising space. For example: websites, social media, blogs, ebooks, newsletters, etc. Results Are In! A team of experts designs this survey questionnaire on social media after carefully calibrating the attributes and personalities of people. If you haven’t and are just waiting for the whole social media thing to take a chill pill and quiet down, you’ll be waiting in vain. This year 42 percent have created stories on Instagram (just 11 percent had created stories on Snapchat): Further to this, 68 percent of respondents plan to create more stories content in 2018: In our last State of Social report, 26 percent of marketers said they had created live video content. of this valuable demographic. More importantly, think about the message you’re pushing with your ads. 16/10/20. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. Social media questionnaire — How marketers are using social media platforms: … We discussed questions like this and others in our live Q&A with brands in late March. The short answer is, it depends. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. However, when we split these results based on whether or not the respondents had invested in ads, ... About the State of Social Media survey and data. Just 14% of users reported creating more content, while 21.4% of respondents reported that they’re sharing and creating less content. post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. Trust levels for different platforms followed similar distribution patterns in the U.S. and Europe, and were mostly positive. |, questions marketers have been asking throughout this crisis, GlobalWebIndex also did research around advertising, Is your product one consumers are open to buying, Paid media costs are incredibly low right now, social networks reporting increased activity, COVID-19 and Social Media Marketing: April 6th Update, Social Media Marketing in the Midst of COVID-19, Social Media Marketing During COVID-19: March 30 Update, Running paid media is ok during this time, but make sure your messaging is sensitive, While networks are reporting higher than normal usage, social media users are sticking with what they know and not spending time on new channels, Despite spending more time on social, users report they are posting the same or less than they did before, While users feel it’s okay for brands to run ads, their quarantine status has an impact on what they want to hear from brands right now, Most users appreciate brands providing practical and informative tips to help deal with the situation, Older users are spending more time on Facebook and YouTube, while younger users are spending more time on TikTok and Twitter. Results Show Social Media Importance. Click here to learn more. Let’s look at the KPIs worth tracking for your social media. 16/10/20. 52% of people think that social media has a very or somewhat positive influence on society and only 38% think that the impact is negative (10% answered that there was no impact). When 51 people had taken this survey, Humor and Personal Experiences were neck-and-neck in the results, both at over 50%. Social media KPIs for reach. The results show that 85 % of all survey participants are using social media, mostly for a mixture of private and professional reasons. 30/10/20. Check out the latest social media data, and learnings here, Your thoughts + downloadable data & charts, social media is becoming more about engagement than driving traffic or making direct sales, making changes to their News Feed algorithm, download a copy of all the State of Social 2018 charts here, Social Overall life satisfaction of Australians aged 15 years and over was 7.5 out of 10 in 2019, compared to 7.6 in 2014. However, when we split these results based on whether or not the respondents had invested in ads, ... About the State of Social Media survey and data. While 56.7% of people say there’s nothing among the list of things we’re seeing brands post that they do want to hear, the other half is looking for such information. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey. In terms of quarantine status, those who have been formally quarantined are mostly likely to seek brand updates and 36% of them want to be entertained. Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. Include a CTA at the end of a blog post, in a social media post, or at the end of one of your newsletter emails. Please take the survey titled "Impact of social media on youth". Posted by peersense November 19, 2019 November 19, 2019 Posted in Uncategorized. YouGov/ Global Witness Survey Results Sample Size: 1500 registered voters who are regular users of social media (i.e. Explore the latest YouGov polling, survey results and articles about Social Media. These new tools include an educational pop-up which will direct members to Facebook’s COVID-19 information center, prompting to the admins of COVID-19 related groups as for when official health authorities are going live with updates, so that they can re-share the relevant Facebook Live broadcasts with their groups and new materials for its learning units for groups. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. Think about what you’re selling. Here are the 10 most important social media marketing statistics that you need to keep in mind! That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Orchard PR has carried out an extensive survey of social media use in Guernsey. It should be noted that since LinkedIn is the top social media platform in this survey (even above Facebook and YouTube), it is likely that most of the people surveyed are professionals, thus this may skew the results a bit when compared to the general population. Social Media Survey Results: Few Sales Coming from Social Media Efforts. Alex. Published July 28, 2008 Share it. More than 450 readers responded to the survey, including 340 lawyers (56% female, 44% male), weighing in on their use of social media … Additional Features Ads Amplify Impact Insights ... Do more with social media with our best-of-breed partnerships. You can also download a copy of all the State of Social 2018 charts here. The social media network with the least results was sales leads (18%). You can view a more detailed breakdown on the data at the bottom of this post. Round 10 COVID-19 questions finalised. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. The social media network with the least results was sales leads (18%). (Optional) Customize the Headline and Message to describe what the survey is about and why you want people to take it. YouGov found that 85 per cent of respondents follow social media influencers in the … As was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age. It’s also important to remember who your audience is, as what people want to hear differs according to both their age group and their quarantine status. All rights reserved. SocialSurvey has been a great way for my past clients to voice their experience with me and my company at New American Funding. So what does this mean for you? 280 Daines Street, #200 Social Media, Social Life: Teens Reveal Their Experiences sheds light on teens' changing social media habits and why some kids are more deeply affected by -- and connected to -- their digital worlds. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. 49 percent of our respondents work at businesses with 1-10 employees. You can view a more detailed breakdown on the data at the bottom of this post. Remember: If you don't promote your survey and point a finger at it, shouting, "Hey - look at this." And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). 11/11/20. General Social Survey: Summary Results, Australia Archive release Reference Period 2006; View all releases ; Statistics in this publication predate COVID-19. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. In 2017, 31 percent of marketers said they had broadcast live content—just a 5 percent increase: For those who have created live video, Facebook was the number one platform of choice, ahead of Instagram and Periscope (Twitter): Live video could still present a huge opportunity in 2018, though. ; Choose Post to Social Media. In spite of bad press, most people are optimistic about the impact of social media. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. February 21, 2011 • Kate Monteith. Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. As the Digital by Default agenda moves swiftly… One of the top questions marketers have been asking throughout this crisis is, “should they continue running social media ads?” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. Social media platforms allow users to view material posted by others and to post content for others to see. Key statistics. And now that strategies have changed and things are beginning to settle, we wanted to understand exactly how things have shifted, and more importantly, will these trends continue in the wake of the coronavirus. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. However, 20% of respondents in the 25-34 age bracket reported spending more time on TikTok, while 14% reported more time on Twitter. 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