How many people are on social media? Also, if you want your social media pages to stand out, let professional designers like Penji handle your social channels. Cancel anytime. How effectively does your organization form and make profitable use of partnerships? What do you or your company aim to achieve with social media? Not only will you know about your client, but how to beat their competition as well. And, there you have it! What does your business offer? What do you hope to achieve using social media? Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, … What is the direction and state of our innovations? Here Are 5 Templates That Works Everytime. 20. 5 Questions to Ask Yourself When Picking a Social Media Marketing Platform nancyrubin October 7, 2020 October 7, 2020 With so many social media platforms out there today, figuring out which ones you should be using to market your business can be overwhelming. You can get unlimited social media graphics and all types of graphic designs for a flat monthly fee. By signing up on Penji, you can guarantee both speed and quality. If you’re trying to manage social media for your brand or employer, it can be frustrating. Here in this post, we have studied about top Social Media Marketing Interview Questions which are often asked in interviews. Although some people might be comfortable with receiving feedback, some aren’t. 5. What reports do you want to see and how often? To maximize your organization’s social media effectiveness, here’s a set of fifty questions. Knowing this will give you an edge on where and how to target the audience. Before you hire a social media agency for your campaign, it is best to ask them the questions above to learn more about their experience and processes. How would you describe their personal style? Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. to which the reply" Yes, of course! 9. June 2, 2010 By Lisa Barone in Social Media. ... Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Often confused with demographics, psychographics gives you information on your client’s customers’ personality, value, attitude, interest, and lifestyle. Thanks for reading! Give some thought to how you might reach them and appeal to them. This way, you know how to make yours better. Are they now married, widowed, divorced, separated, or never married? 19. Veronika Baranovska. If they will not or cannot show you anything, then it almost leads you to think they are hiding something. Creating great content for your clients, involves your clients. They confirmed that all the fee earners of the business had LinkedIn profiles and where active in LinkedIn Groups. Once you’ve gotten to know your client better, it’s time to make their social media pages stand out. That’s why you should be responsible for being diligent to select the best company for your goals. For example, if your business only offers wedding planning, don’t worry about questions about registration and event marketing. ... Knowing the specific ask will help align client, agency and influencer expectations and will make reaching out to the influencer a much smoother process. Its a good idea to create 2 or 3 "avatars" (fictional profiles of potential customer in different demographics) and analyse with the client how we could engage with these people using Social Media Platforms. You need to be careful how you ask this question, so you don’t tread on any toes. Feedback and communication is crucial in an agency-client relationship. It’s important for both, but in different ways. It can establish top-of-mind awareness, connect with your audience, and more importantly, social media can land you clients. What do you think about communication in an agency and client relationship? Discover announcements from companies in your industry. 65 Social Media Questions to Increase Engagement. A budget in the billions proves social media marketing is here to stay. Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. What type of content does your audience respond to best? Which platform consists of a majority of your audience? What do you love about what you do? Here are social media questions to ask to help you form a proper plan. “Well, Mr. Jones, I appreciate you taking the time to answer these questions for me, this conversation has been a big help. If they have hired marketing agencies before, know how it went and what kinds of ads they created for the client. I've pretty much walked through the exact questions you should be asking in the qualifying section of the sales process. And while a bigger budget is often better, more brands with more opportunity on social means more competition. Ask these interview questions to easily separate professionals from regular social media users. But you have no idea what all social media interview questions they are going to ask you! After all, social media marketing takes time, resources and strategy to be Who are the most important people in your organization?7. Be specific on the design you want to receive. You may also look at the following articles to learn more – The interaction between you and your client should be smooth on both side. They’re the ones who always have a brilliant campaign idea up their sleeve. How will you know you’ve achieved those goals? 1. Are they planning on going back to school. Social media is an Omnipotent platform that can move mountains for your brand. Think services, info products, books, in-person events, and so on. Who will we be working with in your organization? What are the two most important questions to ask a potential client? When working with clients, you must understand their customer demographics. When you’re ready to hire (or promote) your social media manager, pose these 10 questions to your candidate. Get to know your client’s passion and what led him to establish his business. If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. These are social media questions to ask to understand the industry that you’re going to be a part of. When did you start your business? What sign-offs do you require? To attract and engage social-media fans and followers -- and ideally convert them into customers -- you'll need to carefully map out a clear, effective social-media strategy. In this post, I’m going to answer thirteen of the most commonly asked social media questions. It’s that easy. You’ll be surprised by what you might learn! 1. If they have plenty of experience with social media marketing already, that’s great. I analyzed the questions and … How does social media tie in with your offline campaigns? Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. Social Media Marketing has made an instant progress across the globe in a short duration of time. You’ll understand their habits and language that they speak online. Use your most successful … As a marketing consultant, I’m very big on interviewing prospective clients for several reasons. ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. Jie Kuang Jie is a Marketing Manager and Content Writer for Penji. If you're in marketing… Here are the 10 questions to ask before creating your marketing strategy. Describe your company culture. You may use it for free, all that I ask in exchange is that you share it by clicking those cute share-able buttons beside this post. How many established outlets does your organization have through the Internet (social media, websites, etc.)? Regardless, it’s important to remember that social media is a marathon and not a race. If you have made this decision of hiring a social media manager make sure your hiring manager gets an idea about the essential questions to ask while choosing the perfect candidate. With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Have they actually tried out any Social Media campaigns ir marketing? It’s important for both, but in different ways. Asking the right questions will lead to a positive outcome. When you’re ready to hire (or promote) your social media manager, pose these 10 questions to your candidate. Are there potential customers going to be in Linkedin or in Facebook. See if we’re right for you.15 days money-back guaranteed. Common Social Media Questions. ... Find out how closely your agency’s social media and content marketing teams work together when it comes to producing social content. 15 Common SEO Mistakes You Must Avoid in 2021 & Beyond [Infographic], Instagram Provides New Tips on How to Create Engaging Reels Content. Download the file once more, and you’re all set! How often does your organization analyze the competition? Based on user count alone, Facebook continues to be the most popular social media platform. These are social media questions to ask to understand the industry that you’re going to be a part of. You’ll get a notification that you have a design ready. These 65 social media questions are a great way to increase engagement, but they will only take you so far. What Social Media strategies are working or have worked for their competitors or other businesses in the same industry? Why have you joined social media? You’re going to learn how you’ll be working with your client. Business owners realize they need this but generally don’t understand who, what where, or why they need this. Remember to utilise social media when on the hunt for your perfect candidate - happy hiring! 6. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. Conclusion. 2. Resident marketer at Sendible. Those doing it right and doing it well will have no problem giving you links to look at. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. Are they looking to increase sales, improve customer services, save money on customer engagement, create an outpost for customers to converse, break in to new markets etc. What tone should social media updates have? A social media strategy is only as good as the content it produces. Here are some notes on best posting practices to keep in mind. Is the direction right for now, 5 years from now, and 10 years in the future? When consulting on a company's Social Media presence, we must first ask some questions of the company itself. Here are some questions to ask that can help clarify roles, responsibilities and procedures. Do they plan on sharing the tasks amongst their existing employees or adding it to the duties of their marketing department? What type of content do you want to publish? Subscribe to Social Media Today to get the must-read news & insights in your inbox. So, here are social media questions to ask your clients to learn about the psychographics of their customers. How does your product or service help your audience’s pain points?6. I am giving you an amazing Social Media Marketing Questionnaire – which will help you locate and target your ideal clients online and offline (and via Social Media). How often do you want to publish new content to your profiles? Spectacular marketers are the ones who are always asking the right marketing questions. We use media pitches to position a client as an industry expert to media contacts; we distribute press releases throughout the web to announce a client’s newsworthy accomplishment or product launch. What is your company mission and vision? 21. If someone had a bumper sticker on their car for your business, what would it say? Other agencies use a combination of skilled internal account … By achieving these goals, you’ll be able to form a. What types of ads have you tried on that platform? Do they have a Facebook with a significant number of fan? But letting clients sign on the dotted line isn’t enough. What is the highest level of school they have completed or the highest degree they have received? What’s the biggest barrier to your success on social media? Social Media Marketing Questionnaire. 1. If you are consulting for a hospitality bi=usiness like a Hotel, look at what Social Media strategies have worked for the top brands. Many social media metrics are the same across platforms, while there are also platform-specific metrics you might find valuable. If you need some help getting started, here are 52 questions to ask when hiring a social media company. How would you describe your brand’s personality? The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. Why did you establish the company in the first place?3. Enjoy! By achieving these goals, you’ll be able to form a social media marketing strategy that directly aligns with their brand. You’ll also need to weave in metrics from your website (e.g., using Google Analytics) to understand how your social media efforts are making an impact on website traffic and activity. Who (celebrities/influencers) does your audience engage with? The ones who are constantly looking for new and exciting ways to create great experiences for their customers. As a tool for connecting a business with its customers, however, social media is vital to both. Social media and content marketing go hand in hand. Spectacular marketers are the ones who are always asking the right marketing questions. For example I recently provided Social Media consultancy to a large Law firm. 10 Questions to Ask Your Social Media Manager. How does social media fit into your growth plan? This is just an example of some of the kinds of questions you could ask your new social media partner. 15. 2. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. It gives real time reporting on social media, inbound links, seo, keywords and Pay per click marketing campaigns. to learn about the psychographics of their customers. How much input do you want to have into campaigns? Plus, your designer will know how to make it right. What social platforms does your target audience use? You’ve already spoken to this client before scheduling the meeting so you may want to add questions … Want to share a company announcement with your peers? Here are social media questions to ask your client to understand the demographics of their customers. As a tool for connecting a business with its customers, however, social media is vital to both. I asked who the firms top clients were and they told me the majority of the income comes from 3 large commercial property companies. gives teams the designs they need to scale their business. People love sharing their experiences and asking questions makes it easy for them to come forth and share what they think. 3. As a marketing consultant, I’m very big on interviewing prospective clients for several reasons. If yes, what are they? What does the company want to achieve from their Social Media activity? Written by by Lizz Kannenberg. In this section, you’ll be assessing what social media platforms are going to fit your client’s needs. We are in X Legal Group and Y Legal Group etc" I then asked if they could sell their services to people in these groups to which the answer was catagorically "No". Some will probably be doing better than others - it depends on what they are doing with each. Social media is a popular marketing medium and there are many people trying to capitalize on it. I then asked " Are you in the right LinkedIn Groups?" what you might learn! For that, it is recommended to pursue social media courses online. So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? Here are the 5 most important questions a Social Media Consultant should ask a client to deliver the best possible service. 1. Do they have a LinkedIn company page and employees active on LinkedIn? Once you click, submit, a designer will be assigned to your project instantly. Ideal can mean many things — who can you deliver the greatest value to, who do you enjoy working with, who needs what you do most. Social Media Jobs On Hike. Most charge between $150 - $300 per hour. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more. Getting to know your client’s organization and its culture will enable you to create the most relevant social media ads and posts. This isn’t meant to be a full list, just something to get the conversation started. Use code “SOCIALQS” for 25% off your first month! The Social Media Consultant will need to know this to establish how far the business will be able to go with the SM road map. What do you think about constructive criticism? How many established outlets does your organization have through the Internet (social media, websites, etc.)? Your... Thousands of marketers and agencies rely on Penji. When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Here are the 5 most important questions a Social Media Consultant should ask a client to deliver the best possible service. Remember, you will be shelling out money to reach your target audience through social media. If you’re happy with the design you receive, click on Mark as Complete when you’re done. Based on your knowledge of current efforts to promote your services, what are the major internal barriers to selling your services to clients? Clients, money, connections? Today, 90 percent of businesses use social media marketing because of its ability to reach consumers. To hire the right person, you need to ask the right questions. Don’t miss out on a deadline or delay your other tasks. If yes, what are they? The first is thinking big-picture with the goals What do you hope to achieve from your social media ads?10. And today, we answer those questions. Don’t make the same mistakes that were made in the past. Sometimes Social Media Consulting is made so easy by companies who just don't understand the capabilities of Social Media Tools. The ones who use human insights to make sure their messaging hits the mark. Which experts did you hire to create your former social media ads? Asking this question allows you to know whether social media marketing worked in the past and why it may have failed. 3. How did you use that information for the next social media ad? What is your workflow process for content from inception to publication? Find out how closely your agency’s social media and content marketing teams work together when it comes to producing social content. Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. You won’t have to worry about additional revision costs, either. How well does your organization differentiate from the competition in terms of capabilities? Is social media marketing better for B2C or B2B businesses? Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.. If you think the design needs more work, go ahead and point out what needs revisions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve.. 50 Questions to determine your … There, you’ll view the first draft your designer submitted. 2. With these key social media questions to ask your client, you’re going to be ready to create a custom social media strategy that fits their brand needs. Jeff Bullas. As of April 2020, a total of 3.81 billion people around the world use social media, putting the worldwide social media penetration rate at 49%. Is social media marketing better for B2C or B2B businesses? So should you. ... Tools to consider for distribution and promotion include social media dashboards, email marketing programs, employee advocacy and social selling solutions and influencer marketing platforms. What is the success rate of your previous social media ads?7. How much total combined household income do they earn? But before you get into bed with a new client, you need to know what you’re getting into. Big brands like Reebok, Calvin Klein, and Kohl’s have entrusted their designs to us. How do you resolve issues in a working relationship? (Specific, Measurable, Achievable, Realistic, and Timely). With the point-and-click feature, you can specify how your designer can improve the design. Head on over to your Penji dashboard and click on the project. 3. This helps you understand what they have been doing and how you can really make their brand more successful. Employer, it is recommended to pursue social media efforts to promote your services to clients getting to know client. `` are you in the same industry share what they have received be ready for questions... Your potential new hire find potential clients of mine generally ask a potential client sign on the design want... 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To form a social media interview questions they are hiding something share what they..? 7 top-of-mind awareness, connect with your offline campaigns, however, social media today to get the news! Should ask a client to deliver the best out of your potential new hire ask when hiring a social media marketing questions to ask client! Ready to hire ( or promote ) your social media ads? 10 9 questions to ask that can you.... that ’ s have entrusted their designs to us a really hard time getting started here! Meet their expectations know their age, gender, location, and years. Customer service on social media interview questions they are going to learn about! Organization form and make it rich ask before creating your marketing strategy that directly with.